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WeDo

A range of 100% recyclable vegan hair products for hair (and skin!), certified by the Vegan Society and Cruelty Free International. Each product has been designed with scientists from professional haircare labs to deliver professional performance with a minimalist approach, keeping only what’s necessary to deliver the benefits. No sulfates, no silicones, no artificial colorants.

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What is it made from?

Wella are using 93 to 99.7% natural origin ingredients in our product, like ethically sourced murumuru and cupuacu butters that you can find in our day and night creams. All ingredients are precious and Wella give them the best chance to show their benefits, whether it involves cold pressing, or even natural oxidisation!  

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